The best of both worlds - SEEK and UNION Showroom present together THE JUNCTION

It's a double premiere. SEEK is not only presenting the first edition of its new chapter in January 2024 but is also welcoming a strong new partner on board: UNION Showroom. The new alliance from Berlin combines the strengths of both formats intending to offer buyers from all over the world an even more comprehensive experience in Germany’s fashion capital.

A promising partnership

With united forces, the two teams led by Marie-Luise Patzelt (SEEK) and Felix Engelmann (UNION Showroom) are showcasing their new project "THE JUNCTION". A jointly curated selection of high-quality brands with an absolute focus on craftsmanship, origin, and history will be presented in Station Berlin’s exclusive loft spaces, including Nudie Jeans, Tenue, Viberg, White Sand, Paltò, Freenote Cloth, Ootoo Boots and A New Sweden. At the same time, the lofts are the transition to the UNION Showroom, taking place at the neighbouring Kühlhaus. The collaboration embodies the idea of a cooperative platform that enables buyers to discover the best collections from both platforms. THE JUNCTION starts simultaneously with UNION on 14.01.24 and ends with SEEK on 17.01.24.

What the organisers say

"The JUNCTION gives UNION and SEEK a common hub. We've known each other as friends for a long time, so I'm all the more pleased that we can work on our ideas together as neighbours at the location. We want to make it as good and efficient as possible for shop owners and brands. In the future, we would like to discuss things even more in order to optimise the Gleisdreieck location together." Felix Engelmann, UNION Showroom

"Power to the people. We can only be as good and successful as our community is. Felix has been an important part of our community long before this upcoming partnership. He responded to the wish of the industry for an appointment-only, intimate, and smaller order platform and founded the UNION Showroom. The current desire to join forces and pursue a common goal is the premise. THE JUNCTION reflects this intention." Marie-Luise Patzelt, SEEK

"We have high hopes for the new JUNCTION concept and the collaboration between UNION and SEEK to create a relevant platform in Berlin. We are looking forward to successful days together." Steven Schmidt, Nudie Jeans

More is more

There are only a few weeks left until SEEK and buyers as well as visitors can look forward to an inspiring line-up with brands such as Camper, Edwin, Farah, K-Swiss, Kangaroos, Lyle&Scott, Merz b. Schwanen, Sandqvist, Woodbird and many more. The Conscious Club also remains the largest platform for sustainable fashion in Europe and presents the latest designs and exciting stories from Cabaia, Cus, Dawn Denim, Givn Berlin, Jan'n June, Kings of Indigo, Thinking Mu, Veja, and other forward-thinking players. Newcomers to SEEK to include Danner, Hestra, Isaora, Izipizi Paris, Open Era, Pyrenex, Santa Cruz Skateboards, The Jogg Concept, and Topologie.

New insights

On top of this, there will be an extended content programme with live interviews, talks, and panels with selected experts on the most important topics of the current status quo, which should inspire the audience to think "outside the box". Speakers such as Steffen Liese (JD Sports), Sunny Chiderah (Sunny PR), Sebastian Haufellner (Lodenfrey), Chérie Birkner, Rune Orloff (Pool), Sabine Rogg (Trendbüro), Tim Kälberer (Wormland), Max Gilgenmann and Magdalena Schaffrin (studio MM04) will discuss for instance, where new opportunities are emerging in the retail sector, why mental health in fashion is more important than ever, why we need a "work revolution" and what sustainability insights a MUST for the coming season. The community is cordially invited to come to Berlin to be inspired, network, and exchange ideas. The next SEEK will take place on 16 and 17 January 2024 at Station Berlin.