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Blog

November 25, 2022

That’s Berlin for you!

Name: Seek
Start: 2022-07-07
End: 2022-07-09
Location: Messe Berlin

Berlin is and remains the city of creatives and megatrends – the place where diversity, club culture and freedom thrive. For the first time since the pandemic, all the organisers active on Berlin’s fashion scene have been reunited with the support of the Senate Department for Economics, Energy and Public Enterprises.

November 17, 2022

"Now is the time for personal contacts!"

The wonderful people behind the sales and PR agency Label Agent have been shaping the Seek portfolio for years. We met the team in their showroom in Kreuzberg and asked them a few questions.

November 07, 2022

WHERE TRENDS ARE MADE - 20 YEARS OF EVOLUTION

For 20 years, Anita Tillmann, Jörg Arntz and their team have shone a spotlight on key trends and the future of the fashion industry. This has made PREMIUM Europe’s no.1 industry get-together – and the company will be celebrating this success from 17-19 January 2023 with a major anniversary edition of the shows.

September 12, 2022

MUST-HAVE PEACE: PREMIUM GROUP LAUNCHES ONLINE SHOP FOR CHARITY COLLECTION AND CELEBRATES THE GROUND EVENT IN BERLIN

Last Week the time had come: In cooperation with Platte Berlin, deadHYPE, Visionary Services and the Fashion Council Germany, The Ground invited to the Studio2Retail block party in Mitte. 950 guests, including creatives, influencers and the young Gen-Z Berlin fashion scene, came together for the first time since The Ground premiered in July to celebrate and exchange.

July 12, 2022

Successful restart in Berlin

New concepts, new community, new vibe The premiere of the large Premium Group event cosmos in Berlin was a complete success. The new combination of B2B and D2C, entertainment and edutainment, fashion and culture provided a lot of exchange, new input, ideas, contacts, 360 degree inspiration - and fun.

July 07, 2022

GOOD VIBES ONLY!

Premium Group celebrates the successful opening of the new event cosmos with 2 trade fairs, 1 festival, 3 conferences, over 800 brands and over 50 talks with 85 experts in Berlin

July 05, 2022

Spot on! Premium Group brings first-class edutainment to the stage

3 days, 3 conferences, 85 experts, more than 50 talks and panels: For the first time, Premium Group is presenting three hybrid conferences with a top-class stage programme from 7 - 9 July at the grounds of Messe Berlin and online

June 09, 2022

PREMIUM GROUP & JOOR CONTINUE PARTNERSHIP IN THE FORM OF THE FIRST HYBRID TRADE FAIR PLATFORM

Berlin, 9 June 2022 – Premium Group, Europe’s foremost provider of B2B fashion trade shows, and JOOR, the world’s leading digital wholesale platform and data exchange, and have renewed their partnership to power the SS23 PREMIUM and SEEK trade shows through JOOR’s digital platform, underpinning their belief in the power of a hybrid approach to wholesale.

June 01, 2022

SEEK talks Sustainability

By introducing its new Conscious Club this summer, SEEK is placing a stronger than ever focus on sustainability. More than 80 sustainably operating brands will show their collections and ideas in a dedicated space extending to the beautiful outdoors. But that’s not all.

May 19, 2022

THE TIME IS NOW! Premium Group reveals the first highlights of the new event cosmos in July

Brands, collections, stores, talks, action, live entertainment, metaverse: The new Premium Group event cosmos in Berlin is becoming a melting pot for B2B and D2C, for fashion and consumer culture, for today and tomorrow. Everyone wants to participate. Everyone talks about it. An update.

May 10, 2022

There's a new club in Berlin!

SEEK has always been a magnet for brands and people who have a common vision, tackle things and get them on the road. With the new SEEK Conscious Club, the Premium Group is now placing a special focus on sustainability within the new event cosmos at the Messe Berlin - in all dimensions.

April 04, 2022

It's Showtime! Strong brand commitment already in March: Premium Group publishes first exhibitor names for the summer events in Berlin

In January, to the delight of the industry, the Premium Group announced its return to Berlin and the move to a new location. From 7–9 July the power trade shows PREMIUM and SEEK, a stage program on the subject of sustainability (CONSCIOUS CLUB) and the new D2C festival THE GROUND will take place at the same time on the exhibition grounds. Now the team reveals which brands have already registered. The list is long and impressive.

March 14, 2022

PREMIUM GROUP REVEALS DETAILS OF THE NEW EVENT COSMOS IN BERLIN

Berlin, March 14, 2022. For the summer events at the Messe Berlin the Premium Group is relying on a completely new mix of fashion, business, content and entertainment.

January 31, 2022

Mega event in summer: New government brings Premium Group events back to Berlin

Premium Group, the most important trade fair organiser in the German fashion industry and the biggest player for advanced contemporary fashion in Europe, is returning to the capital and, in July 2022, is set to present a completely new live event concept around the Berlin Radio Tower and summer garden.

PREMIUM GROUP and Shows

Premium Group organises two international fashion trade shows, a content space on the future of fashion and a new festival for style & culture from 17 - 19 January 2023 in Berlin.

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The ultimate Trade Show for Advanced Contemporary Fashion.

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The interactive Innovation Space for
Fashion, Tech and Lifestyle Content.

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Festival of Style and Culture

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info@seekexhibitions.com

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