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March 22, 2023

POWER MOVE INTO A NEW REALITY: PREMIUM and SEEK returning to Station Berlin

Name: Seek
Start: 2022-07-07
End: 2022-07-09
Location: Messe Berlin

New focus, familiar location, and a positive vibe. The Premium Group, one of the leading trade show organisers in the fashion industry, have announced a complete repositioning of its flagship trade shows PREMIUM and SEEK. With its new Trend and Event Platform, the Premium Group is taking a bold step to meet the changing demands of the industry.

January 20, 2023

PREMIUM and SEEK impress with relevance, inspiration and fun

With a total of over 500 exhibiting brands, PREMIUM and SEEK are among the largest trade fairs for contemporary fashion in Europe and mark the first date of the season with collections for menswear, womenswear, accessories and footwear. In addition to a curated and market-relevant brand mix ranging from newcomers to global players, the Premium Group is placing a stronger focus on sustainability through new alliances such as with 202030 - The Berlin Fashion Summit and a once again expanded CONSCIOUS CLUB. This makes Anita Tillmann and Jörg Arntz's fashion fairs Europe's largest and most relevant fashion platform for womenswear and menswear and also for sustainable fashion.

January 12, 2023

Welcome to the CONSCIOUS CLUB

The world needs more empathy - for the people, the planet, and all its beauty. Born at SEEK, the Premium Group team extends the CONSCIOUS CLUB also to PREMIUM this season. Welcome to the fashion industry’s new impactful platform for leading and upcoming responsible fashion brands, innovators, changers and future-oriented projects.

January 03, 2023

“If SEEK is not the place to meet all the people, where else?”

Since 2009, the Wunschnaht team has been inspiring people with particularly great brands and fashion. With experience and a sure instinct for zeitgeist and trends, brands are advised and supported in positioning themselves in the market in the best possible way. Founder Montgomery “Monty” Juchems and his people have been coming to SEEK right from the start. We look forward to seeing our friends soon – and the beautiful staff outfits they are sponsoring this season.

December 13, 2022

"Never has a time been as exciting, as extreme and immersive as it is today."

Mark Grütters is a luminary. One with the right intuition. And a real SEEKer. With his agency Fashion Factory, Mark has been taking care of international brands and making them big in German-speaking countries for more than 25 years. In January he is coming to Berlin with 6 brands: Schott NYC, Astorflex, Pantherella, Portuguese Flannel, Our Sister and Castart. So good to have him.

December 06, 2022

“We want to encourage people to spend more time outdoors”

With their close connection to nature, their fantastic outdoor products and their special way of bringing consciousness into everyday (work) life, the beautiful people behind the Japanese brand Snow Peak are a true enrichment for SEEK. In January they will show their collection in Berlin for the first time and we couldn’t be more excited.

December 05, 2022

WITH A LITTLE RESPECT(more sustainable SEEKers)

Since its foundation this summer, the SEEK CONSCIOUS CLUB is a gathering and a guide for style enthusiasts and brands with a particularly conscious lifestyle. The CONSCIOUS CLUB unites all who strive for a better world.

November 25, 2022

That’s Berlin for you!

Berlin is and remains the city of creatives and megatrends – the place where diversity, club culture and freedom thrive. For the first time since the pandemic, all the organisers active on Berlin’s fashion scene have been reunited with the support of the Senate Department for Economics, Energy and Public Enterprises.

November 17, 2022

"Now is the time for personal contacts!"

The wonderful people behind the sales and PR agency Label Agent have been shaping the Seek portfolio for years. We met the team in their showroom in Kreuzberg and asked them a few questions.

November 07, 2022

WHERE TRENDS ARE MADE - 20 YEARS OF EVOLUTION

For 20 years, Anita Tillmann, Jörg Arntz and their team have shone a spotlight on key trends and the future of the fashion industry. This has made PREMIUM Europe’s no.1 industry get-together – and the company will be celebrating this success from 17-19 January 2023 with a major anniversary edition of the shows.

September 12, 2022

MUST-HAVE PEACE: PREMIUM GROUP LAUNCHES ONLINE SHOP FOR CHARITY COLLECTION AND CELEBRATES THE GROUND EVENT IN BERLIN

Last Week the time had come: In cooperation with Platte Berlin, deadHYPE, Visionary Services and the Fashion Council Germany, The Ground invited to the Studio2Retail block party in Mitte. 950 guests, including creatives, influencers and the young Gen-Z Berlin fashion scene, came together for the first time since The Ground premiered in July to celebrate and exchange.

July 12, 2022

Successful restart in Berlin

New concepts, new community, new vibe The premiere of the large Premium Group event cosmos in Berlin was a complete success. The new combination of B2B and D2C, entertainment and edutainment, fashion and culture provided a lot of exchange, new input, ideas, contacts, 360 degree inspiration - and fun.

July 07, 2022

GOOD VIBES ONLY!

Premium Group celebrates the successful opening of the new event cosmos with 2 trade fairs, 1 festival, 3 conferences, over 800 brands and over 50 talks with 85 experts in Berlin

July 05, 2022

Spot on! Premium Group brings first-class edutainment to the stage

3 days, 3 conferences, 85 experts, more than 50 talks and panels: For the first time, Premium Group is presenting three hybrid conferences with a top-class stage programme from 7 - 9 July at the grounds of Messe Berlin and online

June 09, 2022

PREMIUM GROUP & JOOR CONTINUE PARTNERSHIP IN THE FORM OF THE FIRST HYBRID TRADE FAIR PLATFORM

Berlin, 9 June 2022 – Premium Group, Europe’s foremost provider of B2B fashion trade shows, and JOOR, the world’s leading digital wholesale platform and data exchange, and have renewed their partnership to power the SS23 PREMIUM and SEEK trade shows through JOOR’s digital platform, underpinning their belief in the power of a hybrid approach to wholesale.

June 01, 2022

SEEK talks Sustainability

By introducing its new Conscious Club this summer, SEEK is placing a stronger than ever focus on sustainability. More than 80 sustainably operating brands will show their collections and ideas in a dedicated space extending to the beautiful outdoors. But that’s not all.

May 19, 2022

THE TIME IS NOW! Premium Group reveals the first highlights of the new event cosmos in July

Brands, collections, stores, talks, action, live entertainment, metaverse: The new Premium Group event cosmos in Berlin is becoming a melting pot for B2B and D2C, for fashion and consumer culture, for today and tomorrow. Everyone wants to participate. Everyone talks about it. An update.

May 10, 2022

There's a new club in Berlin!

SEEK has always been a magnet for brands and people who have a common vision, tackle things and get them on the road. With the new SEEK Conscious Club, the Premium Group is now placing a special focus on sustainability within the new event cosmos at the Messe Berlin - in all dimensions.

April 04, 2022

It's Showtime! Strong brand commitment already in March: Premium Group publishes first exhibitor names for the summer events in Berlin

In January, to the delight of the industry, the Premium Group announced its return to Berlin and the move to a new location. From 7–9 July the power trade shows PREMIUM and SEEK, a stage program on the subject of sustainability (CONSCIOUS CLUB) and the new D2C festival THE GROUND will take place at the same time on the exhibition grounds. Now the team reveals which brands have already registered. The list is long and impressive.

March 14, 2022

PREMIUM GROUP REVEALS DETAILS OF THE NEW EVENT COSMOS IN BERLIN

Berlin, March 14, 2022. For the summer events at the Messe Berlin the Premium Group is relying on a completely new mix of fashion, business, content and entertainment.

January 31, 2022

Mega event in summer: New government brings Premium Group events back to Berlin

Premium Group, the most important trade fair organiser in the German fashion industry and the biggest player for advanced contemporary fashion in Europe, is returning to the capital and, in July 2022, is set to present a completely new live event concept around the Berlin Radio Tower and summer garden.

PREMIUM GROUP and Shows

Premium Group is a strong partner for the industry, showcasing the latest fashion and lifestyle trends. We identify and push market needs, bring the right people together, and create a place for inspiration, freedom, and fun. The portfolio includes the formats PREMIUM, SEEK, the CONSCIOUS CLUB, and a content space for innovation and interaction.

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Managing Directors: Anita Tillmann, Jörg Arntz, Simon Kimble
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